The Swatch Shop lets you feel exactly what your yarn choice will be like before committing to a full sample. These are 20cm hand-knitted swatches made from yarns spun locally in India, so this saves paying the customs and duty when sending yarn from another country. The smart approach is to order three or four different swatches, then choose your final yarn based on how they actually feel in your hands rather than guessing from descriptions.
What this solves for designers is avoiding those horrible surprises when your sample arrives and the yarn doesn’t feel right. You’ll have complete confidence in your decision, save time on revisions, and can even show your own clients the actual yarn quality before production starts. No more back-and-forth trying different options—you’ll know exactly what you’re getting from the start.